Privacy Policy

Dental Hygienics & Decontamination Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, purchase our products or services, or otherwise interact with us.

Dental Hygienics & Decontamination Ltd is the data controller responsible for your personal information.

INFORMATION WE COLLECT

We may collect and process the following information:

Information you provide to us

• Information submitted through website contact forms.
• Information provided when requesting quotations, products, services, support or technical assistance.
• Information provided when subscribing to newsletters or marketing communications.
• Information provided when corresponding with us by telephone, email or other means.

Information collected automatically

• IP address.
• Browser type and version.
• Operating system.
• Website usage data.
• Pages visited and time spent on our website.
• Referral source information.

Cookies
Our website uses cookies and similar technologies to improve user experience, analyse website performance and support website functionality. For more information, please refer to our Cookie Policy.

HOW WE USE YOUR INFORMATION

We use your personal information to:

• Respond to enquiries and provide requested information.
• Supply products and services.
• Manage customer relationships.
• Process orders and fulfil contractual obligations.
• Provide technical support and customer service.
• Improve our website, products and services.
• Maintain website security.
• Comply with legal and regulatory obligations.
• Send marketing communications where permitted by law or where you have provided consent.

LEGAL BASIS FOR PROCESSING

Under UK GDPR, we rely on one or more of the following lawful bases:

• Performance of a contract.
• Compliance with a legal obligation.
• Legitimate interests, where these are not overridden by your rights and interests.
• Your consent, where required.

BUSINESS CONTACT DATA

We may contact business professionals regarding products and services that may be relevant to their organisation where we have a legitimate business interest in doing so and where permitted under applicable laws.

You may opt out of receiving marketing communications at any time by following the unsubscribe instructions provided or by contacting us directly.

DISCLOSURE OF YOUR INFORMATION

We may share your information with:

• Service providers who assist us in operating our business.
• IT and website service providers.
• Professional advisers including legal, accounting and insurance advisers.
• Regulatory authorities where required by law.
• Potential buyers or successors in the event of a business sale, merger or acquisition.

We do not sell personal data to third parties.

INTERNATIONAL DATA TRANSFERS

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

DATA RETENTION

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and regulatory requirements.

DATA SECURITY

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

While we strive to protect your personal information, no method of transmission over the internet can be guaranteed to be completely secure.

YOUR RIGHTS

Under UK GDPR, you have the right to:

• Access your personal information.
• Request correction of inaccurate information.
• Request deletion of your personal information in certain circumstances.
• Restrict processing in certain circumstances.
• Object to processing based on legitimate interests.
• Request transfer of your data to another organisation where applicable.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, please contact us using the details below.

CONTACTING US

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact:

Dental Hygienics & Decontamination Ltd

Email: sales@dentalhygienics.com

COMPLAINTS

If you are unhappy with how we handle your personal information, you have the right to complain to the Information Commissioner’s Office (ICO).

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately upon publication.